Neil Fligstein on sociology of entrepreneurshipPosted: 12 April 2012
From an interesting interview with Neil Fligstein (in The Browser), which he ends by reflecting on the future of economic sociology (though he is a bit harsh on economics :)
There’s a lot of interest in entrepreneurship, how new markets come into existence and their resemblance to social movements. Economics has almost nothing important to say about entrepreneurship and a lot of what’s being said about entrepreneurship comes from sociology.
Business schools are increasingly interested in applied economic sociology. Entrepreneurial studies are based on economic sociology. Courses on marketing and branding are infused with economic sociology. The main way in which economic sociology finds its way into the mainstream is through business studies and network analysis. And as for the dismal science of economics, I think reality undermines it every day without this assistance of sociologists.
Make sure to check out the rest of the interview as well, in which Fligstein discusses five of his most favourite economic sociology books (by Zelizer, Granovetter, Dobbin, Bourdieu and MacKenzie).