Reviewed by Tudor Rickards
From time to time, a book for reviewing produces the response “Yes. That’s how it was for me too!” For me, this is one such book. It describes in rich detail and analysis a case study of the processes of innovative new product development. The environment of research and development (R&D) is beautifully captured.
Norway’s Blue/Green Strategy
The story has been described as a spin-off from the “Green Blue” strategy in Norway, which backed research into fisheries (blue) and agriculture (green). The specific innovations are traced to the research of a Professor Erik Slinde who was interested in industrializing Norway’s fish harvesting.
With entrepreneurial flair he hit on the idea of producing a fish-based salami. If you think that’s crazy get the book. If you think it’s a great…
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